Client: American Psychiatric Association
Editor-in-Chief: James P. Krajeski, M.D.
The studio developed a format for this monthly tabloid that could be produced
quickly in-house by a publishing staff of one-and-a-half people and still have
plenty of style.
We came up with a number of color combinations for rotation on the nameplate;
added a page-one table of contents and prominent, summarizing decks for fast
scanning; and used colorful drop caps and section heads throughout. Each new
special-interest insert was individually designed to give it its own identity.