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PSYCHIATRIC NEWS


Client: American Psychiatric Association
Washington, DC

Editor-in-Chief: James P. Krajeski, M.D.


The studio developed a format for this monthly tabloid that could be produced quickly in-house by a publishing staff of one-and-a-half people and still have plenty of style.

We came up with a number of color combinations for rotation on the nameplate; added a page-one table of contents and prominent, summarizing decks for fast scanning; and used colorful drop caps and section heads throughout. Each new special-interest insert was individually designed to give it its own identity.