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MODERN ARABIAN HORSE


Client: Arabian Horse Association
Denver, Colorado

Senior Director of Marketing:
Dan Lawrence
Editor: Amy Train


Modern Arabian Horse is a complete re-launch of AHA’s flagship publication.

The new tag, “For people who love Arabian horses” signals the increased focus on the broad spectrum of Arabian horse fans and the many ways they are personally involved with this special and ancient breed.

The new magazine’s goals are to better serve the membership and the organization. It will maintain a stronger editorial to ad ratio and broaden it’s advertising base. In-depth articles delve into equine subjects, such as genetics, and controversial subjects, such as the issue of slaughtering unwanted horses. Lighter articles profile people and go behind the scenes at shows and the track. Many points in the magazine solicit feedback from readers, including a light-hearted members’ photo page and a department for first-person stories.

See the publication BEFORE